PR Equals Free Publicity

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising. The key to public relations lies in: Public relation or publicity Merchandising Promotions With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.  Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media. Here are the

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How Well Do You Know Your Vendors?

It’s extremely important to build relationships with your vendors and those around you. Everyone plays a vital role in introducing new customers/clients and increasing awareness to your company branding. The people you work directly with on your products and services are really the ones with the most to gain when you find success. By taking the time to get to know them, you’ll find a whole host of opportunities you didn’t realize were there. Look for great ways to offer your vendors rewards for helping grow your business and everyone wins. One way you can do this is by offering

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Telemarketing is NOT the Anti-Christ

Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!  With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services. Here are the key steps to putting together a highly effective direct mail marketing program: List all

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How to Turn Prospects into Customers… Overnight!

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing. While, your marketing is doing its job, you must be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You must be: Inviting Informative Enjoyable Most new customers fear the dreaded buyer’s remorse. You want to avoid this at all costs! Mitigate this by providing a quality product/service that delivers on the marketing claims you’ve made. Even with the proper intention and information, it can can still occur. There are

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Make It POP!

There are 5 major components to good advertising copy: (The order of these is essential to success) Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, NOT features. Let’s take a minute to talk about each of these components: Command Attention:  This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The

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